Battle of Bannockburn brand wins at international awards
08 Jul 2013
At the annual International Design & Communication Awards in Stockholm this past weekend, the Battle of Bannockburn Project won the Silver Award for Best Logo and the prestigious Special Jury Award for Best Branding Campaign.
The judges were so impressed by the brand identity created for the new visitor attraction, the only Special Jury Award awarded this year went to the Battle of Bannockburn under the Best Branding Campaign category, despite the project solely submitting an official entry for Best Logo.
Created in 2007, the International Design & Communication awards have become an important highlight in the industry calendar, honouring excellent design and communication initiatives by cultural institutions across the world.
This year, finalists were selected from a pool of 89 applicants from 16 countries worldwide in 10 categories spanning from Best Exhibition Layout to Best App. The Battle of Bannockburn was the only UK-based project nominated, and the Special Jury Award win was a surprise for the project team at the ceremony at the Moderna Museet in Stockholm.
Winners in other categories included renowned international institutions including the Museum of Contemporary Canadian Art, and the Museum of Contemporary Art Australia.
The identity for the Battle of Bannockburn project, a partnership between the National Trust for Scotland and Historic Scotland, was conceptualised and designed by The Beautiful Meme with consultation from Dalton Maag, the type designers behind the legendary Nokia brand.
The identity reflects the complexities of Bannockburn. Each letter of the brand logo represents an integral part of the story. For example, the symbol used for the iconic B illustrates the tight packs in which the Scots would group together, known as schiltrons. The men would brandish pikes ready to spear oncoming troops.
Tom Sharp, Creative Director at The Beautiful Meme said:
"The Battle of Bannockburn brand was created to convey the innovative, yet thoughtful and accurate approach to story-telling the new visitor centre will offer in 2014. Industry awards are a great indicator that we've achieved our aims and done something a bit different."
David McAllister, Director of the Battle of Bannockburn Project said:
“It is fantastic that the Battle of Bannockburn brand, which was created with such a modest budget, is bringing home internationally renowned awards. This shows that it is doing exactly what we wanted it to – the identity is thought-provoking and striking, while remaining true to the facts behind the story of the battle of Bannockburn.”